So happy to be blogging for the first time!
Who better to create a line for the modern woman than two groundbreaking career women? Jenna Lee Fowler and Melanie Manego had the idea for JLee Silver while representing other designer collections through their showroom, Fashion Heist. They started to notice the lack of affordable clothing lines in the market that possessed quality and style. Few designers were catering to the fashion forward working girl who didn’t want to spend her whole paycheck to look good.
In 2008, Jenna and Melanie set out to create chic and skillfully tailored fashion separates that would fill this void. With their strength in sales, Jenna and Melanie realized they couldn’t produce the clothing line on their own. They sought out their dream team; combining the best in each area, pattern makers, seamstresses, and manufacturers to create the JLee Silver collection. In January 2009, Jenna traveled to Poland, where she sourced fabrics and oversaw production.
Aptly titled, their first collection, “the complete wardrobe,” was comprised of 40 pieces including jackets, pants, skirts, dresses, tops, and even jewelry. Buyers and consumers alike were impressed with the versatility of the collection, as the pieces can be mixed and matched to meet the changing wardrobe needs of any woman. Luxe fabrics and quality craftsmanship give this collection its expensive feel, but its attainable price points render these feelings of grandeur an illusion.
Since producing their first collection, they set their sights on teaming with up and coming designers in other areas to expand their product-mix to include handbags and shoes. Jenna and Melanie’s showroom space includes a design studio and retail space, ensuring they have complete control over the execution of their vision— making high fashion accessible without sacrificing quality or fit.
Jenna and Melanie were able to execute their vision so seamlessly because, in a sense, they are the JLee Silver girl-- the girl who knows what she wants and won't settle.